"Japan Matsuri, Borderless Experience" is a project that aims to enhance the experience of one of the most important Japanese festivals in Ticino, held annually in Bellinzona. Through visual engagement, the goal is to share with the audience the unique emotions and sensations that characterize the event, allowing them to relive that experience each time.
The graphic style employs pure colors and geometric shapes, essential for the festival's identity. In Asian culture, geometric shapes symbolize balance, order, harmony, and perfection, influencing patterns, designs, and architectural structures. With this intent, a scheme is adopted inspired by a Japanese architectural element: the fusuma.
*Fusuma panels are typically ninety by one hundred eighty centimeters in size. These sliding panels are one of the distinctive elements of traditional Japanese architecture and are used to divide spaces within their homes.
The social component strategically leverages Instagram as the main platform due to its ability to foster community, facilitate seamless sharing, and offer diverse engagement formats like posts, stories, reels, and tags.
The festival logo showcases a unique pictogram reminiscent of a fireworks explosion, symbolizing a tradition deeply ingrained in various Japanese celebrations such as events, festivals, ceremonies, and New Year festivities. Fireworks hold substantial cultural significance in Japan, highlighted by the dedicated traditional event called "Hanabi Taikai," where elaborate displays feature creative patterns and vibrant colors.
The festival, payoff "Borderless Experience," promotes an unrestricted atmosphere, emphasizing the absence of geographical and cultural boundaries. This concept fosters inclusivity, bringing together people from diverse cultures. By transcending borders, the festival integrates culture without limitations, creating a unified and enriching experience for all attendees.
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